Blog Desc

Extra Life Marketing Materials

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Jessica Loredo

Nov 14th, 2017

Project Summary

Summary: Marketing for a great cause (Extra Life Charity)

Extra Life is a fantastic charity that supports kids through gaming fundraisers. Thousands of people participate every year in "game fests" either with video games or recently tabletop games as well. Usually these game fests go on for 24 straight hours all along the way raising money through streaming of the content or clever marketing. I created a few marketing materials to help publisize our participation in the fundraising event during the 2017 year.


Main Problem:

Publicize a fundraising campagin with colorful exciting marketing materials.

UX Activities

Graphic Design


The original report
Marketing Materials (Broken up for easier viewing)


Project Outcomes

Though this was not a large project, I enjoyed the opportunity to solidify some branding for the company. But more importantly, we raised $900 in our first year fundraising and streaming the event on Twitch!



Questions? Questions

Want to hear more about my design process? Let's talk!